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INDEX
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Northern
California Daily
Calendar
Southern
California Daily
Calendar
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Advertising
Specifications & Rates for
2010
Poetry Flash is dedicated to
providing the widest possible access to
poetry and literature. Strong in community
support, Poetry Flash is an
important communication forum, generating
audience and interest in literary issues
and events. Poetry Flash publishes
book reviews, poems, interviews, essays,
and trade, submission, and award
information for all creative writers.
Poetry Flash features the most
comprehensive listing of literary events
in the West. The Calendar is an
indispensable guide to literary scenes in
California, and also offers Southwest,
Pacific Northwest, and selected national
event listings. Although poetry is the
primary editorial focus, The Calendar
covers creative writing of all genres.
Fiction reviews and interviews with
writers of fiction are often featured.
Poetry Flash has built community
through literature for over thirty
years.
Poetry Flash purposely prices
print ads to foster community and to
encourage individual and non-profit
participation. Your advertising dollars
also provides us with critical revenue to
fuel this essential literary resource.
Thank you.
Founded in 1972, Poetry Flash is a
501(c)3 nonprofit corporation. Donations
are tax deductible to the full extent
allowed by law. Poetry Flash reserves the
right to reject any advertising. Ads
should support our purpose to assist,
support and inform the public with regard
to the literary arts.
Reader
Profile
Our audience constitutes one of the
most engaged readerships of any literary
publication in the U.S. We serve avid
readers and writers who are at the heart
of the West Coast's vital literary book
markets. Poetry Flash is well-read,
well-known, and based in the literary
epicenter of the San Francisco Bay
Area.
Circulation
& Distribution
Printed and distributed: 21,000 to
22,000.
Available by subscription ($12 for four
issues) or free at selected bookstores,
cafes, colleges, libraries and literary
art centers throughout California, with
distribution at select locations in
Oregon, Washington, Arizona, New Mexico,
Nevada, Colorado, and New York City. Our
paid subscription base is national and
international.
Closing
dates & Schedule
Poetry Flash is published quarterly.
Closing dates are usually one month
previous to publication.
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Issue
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Distributed
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Closing & Ads Due
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Summer 2010
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July
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June 1, 2010
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Fall 2010
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October
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August 1, 2010
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Rates
Poetry Flash is an 11-1/2"x15"
literary newspaper, printed offset on
newsprint with an Electrabrite cover. Ad
sizes are based on a three column
page.
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Full Page
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10" x 13 3/4" high
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$715.00
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Half
Page
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Half
Page
Vertical
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10" wide x 7"
high
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5" wide x
13-3/4"tall
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$360.00
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Quarter
Page
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Quarter
Page
Vertical
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6 1/2" wide x 5" high
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$173.00
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5" wide x 7" high
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$182.00
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1/8 Page
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3 1/8" wide x 5" high
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$86.50
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1/16 Page
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3 1/8" wide x 2 1/2" high
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$43.25
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The ad rate is $17.30 per column
inch.
One-column inch is 3-1/8" wide by 1"
tall.
A one-column wide ad (3-1/8" wide) or
two-column wide ad (6-1/2" wide) may be
any height up to 13-3/4".
Ads that are 5" wide must be either 7"
tall (vertical quarter-page) or 13-3/4"
tall (vertical half-page).
Mechanical
requirements
PDF documents only. Ad pdfs must be
actual print size with embedded fonts.
(Document size and ad size must be the
same.) Art must be grayscale, black and
white only. No color. Please label your ad
PDF with the name of the organization,
event, or publication featured in the
advertisement.
If you are unable to produce your ad in
PDF format, Poetry Flash will
design and create your ad for a nominal
fee.
Production charges: $10 (type-only
ads); $25 (ads that contain artwork:
logos, photos, book covers,
illustrations).
E-mail your ad materials (ad PDF or
artwork and text) to:
editor@poetryflash.org.
Payment
& Contact Info
Advertisers are invoiced with a
tearsheet after publication. Invoices are
due upon receipt. Rates are
non-commissionable. No agency discounts
please. Payment for Web advertising is due
when the ad-link appears. Credit card
payments can be made via PayPal on
www.poetryflash.org by prior
arrangement.
Please contact us with any questions
that you have about advertising with
Poetry Flash.
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Poetry Flash
1450 Fourth Street #4
Berkeley, CA 94710
(510) 525-5476
(510) 525-6752 fax
www.poetryflash.org
e-mail:
editor(at)poetryflash.org
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Ads
on www.poetryflash.org
www.poetryflash.org
provides essential information to writers
and readers. The Web site features The
Literary Calendar, a comprehensive look at
readings, workshops, and festivals in the
West, updated weekly. The site posts its
own reviews, poems, calls for submissions,
and the Poetry Flash print Publication
Archive. It's the online home for the
Poetry Flash Reading Series, Watershed
Environmental Poetry Festival, and
Northern California Book
Awards.
Web site usage
April 1, 2009 through March 31,
2010
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Visits
to Web Site
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178,707
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Average
Visits/Month
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14,892
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Site
visits for March 2010
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19,239
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Averaging 15,000 visits per month and
growing, www.poetryflash.org can increase
your visibility with an online ad that
links to your Web site from
www.poetryflash.org. Your ad-link will
appear on multiple pages, including the
home page, on a rotating basis. There are
two ways to set up an ad-link:
Option 1: Place a print ad
(quarter page or larger) in Poetry Flash
and receive a free Basic Link ad to your
Web site for the duration of your current
ad in Poetry Flash.
Option 2: Purchase an ad on
poetryflash.org, linked to your Web site,
in the following formats:
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Width x
Height
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Rate
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• Basic Link
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162 x 40 pixels
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$25/month
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• Display Link
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162 x 160 pixels
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$50/month
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The height of Basic and Display links
may be increased in 40 pixel increments at
$10/month each. Maximum height is 200
pixels.
Technical: Please supply the URL
of the Web site to which you want your ad
to be linked. Graphic image must be in JPG
format. Static image only. Assistance in
preparing your graphic is available.
For information & technical
assistance: Mark Baldridge,
mbb@poetryflash.org
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