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Advertising
Specifications & Rates for
2008
Poetry Flash is dedicated to
providing the widest possible access to
poetry and literature. Strong in community
support, Poetry Flash is an
important communication forum, generating
audience and interest in literary issues
and events. Poetry Flash publishes
book reviews, poems, interviews, essays,
and trade, submission, and award
information for all creative writers.
Poetry Flash features the most
comprehensive listing of literary events
in the West. The Calendar is an
indispensable guide to literary scenes in
California, and also offers Southwest,
Pacific Northwest, and selected national
event listings. Although poetry is the
primary editorial focus, The Calendar
covers creative writing of all genres.
Fiction reviews and interviews with
writers of fiction are often featured.
Poetry Flash has built community
through literature for over thirty
years.
Poetry Flash purposely prices
print ads to foster community and to
encourage individual and non-profit
participation. Your advertising dollars
also provides us with critical revenue to
fuel this essential literary resource.
Thank you.
Reader Profile
Our audience is made up of avid readers
and writers---constituting one of the most
targeted and engaged readerships of any
literary publication in the U.S. Our
readership forms the core of one of this
nation's most vital literary book markets.
Poetry Flash is well-read,
well-known, and located at the literary
epicenter of the West Coast. Literary ads
in Poetry Flash work.
Circulation
The current print run stands at
22,000.
Distribution
Poetry Flash is a literary
newspaper available by subscription
(currently $12 for four issues) and free
of charge at selected bookstores, cafes,
colleges, libraries and other public
places throughout California and at
selected bookstores and literary centers
in Oregon, Washington, Arizona, New
Mexico, Colorado, and New York. Our paid
subscription base is national and
international.
Deadlines & Publication
Schedule
Poetry Flash will be published
quarterly in 2008. Closing dates are
usually one month previous to publication.
Conferences and special workshops should
be advertised with respect to their
registration and application deadlines.
Please contact us for a current
publication schedule.
Insertion Orders and Ad materials
to:
Attention:
Advertising
Poetry Flash
1450 Fourth Street, #4
Berkeley, CA 94710
E-mail: ads@poetryflash.org
Rates
Poetry Flash is an 11-1/2"x15"
literary newspaper, printed offset on
newsprint with an Electrabrite cover. Ad
sizes are based on a three column
page.
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Full Page
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10" x 13 3/4" high
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$630.00
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Half Page
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10" wide x 7" high
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$315.00
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1/4 Page
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6 1/2" wide x 5" high
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$157.50
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5" wide x 7" high
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$165.37
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1/8 Page
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3 1/8" wide x 5" high
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$78.75
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1/16 Page
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3 1/8" wide x 2 1/2" high
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$39.37
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These rates are based on $15.75 per
column inch.
A column inch is 3 1/8" wide by 1"
high. For
example:
- an ad 2" deep and one column wide
is $31.50
- an ad 7" deep and 5" wide (a
vertical quarter page) is $165.37
Rates are non-commissionable. No agency
discounts.
Electronic: PDF files only. Ads
must be correctly sized with all fonts
embedded. Art must be gray scale (black
and white) only. Do not include crop marks
or ID slugs in the PDF. E-mail PDF to
editor@poetryflash.org. Label the
subject line of your email: "Ad for
Poetry Flash"
Nonelectronic ads: If you don't
have the capability of producing your ad
in PDF format, Poetry Flash will
create one for a nominal charge.
Production charges range $10 (ads that are
all text) to $25 (ads that contain
artwork: logos, photos, illustrations,
etc). Please send text for the ad and
artwork to: editor@poetryflash.org.
Label the subject line of your email:
"Ad materials for Poetry Flash"
For ads constructed by Poetry
Flash, or non-camera ready copy, there
is a production fee of $10-$20
Payment
Pre-payment is welcome; otherwise,
invoices (with tearsheets) payable on
receipt will be issued on publication.
Rates are non-commissionable. No agency
discounts please.
Payment for Web advertising is due by
the first day the ad link is scheduled to
appear. Cash, check, money order or
university purchase orders are
acceptable.
Poetry Flash reserves the right
to reject any advertising. Advertising
must support our express non-profit
purpose to assist, support and inform the
public with regard to the literary
arts.
Build
Traffic On Your Web Site.
Link From Our Site To Yours!
Poetry Flash encourages interest
for literary events and publications by
offering display ads that link from the
online literary Calendar to your Web site.
The Calendar is visited by over 14,000
readers each month. Your online ad will
appear on all site pages that list events:
Northern and Southern California Dailies,
Open Readings and Workshops, and Festivals
(national event listings).
Here's how to set up a button link from
Poetry Flash's online literary
Calendar to your Web site.
Option 1: Place a print ad,
quarter page or larger, in Poetry
Flash and receive a free link from our
Calendar pages to your home page for as
long as that ad appears in Poetry
Flash.
Option 2: Purchase a display
link from our Calendar pages to your home
page for $150 for a three month run.
Technical: Please supply the URL
of the page to which you want your ad to
be linked. Graphic image must be 162
pixels wide by 36 pixels high in .jpg
format. Static image only. No spinning,
flashing, moving or changing images.
Assistance in preparing you graphic image
is available
Information and technical assistance
contact: Mark Baldridge at
mbb@poetryflash.org
If you would like more information
simply fill out the Link
form.
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